Hey, I’m Michael! I’m passionate about product marketing, because product marketers directly influence the strategy of their business, answering questions such as:

• What is our winning aspiration?
• Where will we play?
• How will we win?

The product marketing discipline sits at the nexus between sales teams, product teams and the rest of marketing. A good product marketer is an expert on the market, a strong voice of the customer within their organization, and a general manager responsible for the success of their product in market.

I’ve been lucky enough to be a product marketer across four software tech companies during the past 13 years. I started this blog to share what I’ve learned and exchange ideas with a community of other product marketers like you.

Outside of work, I love playing and watching soccer, traveling, being outside, mixing deep house music, and spending time with family and friends.