Product differentiation alone isn’t enough. Differentiating your message from how competitors talk can also help you stand out and win.
11 Metrics to Measure the Success of Product Marketing
Number 9 will shock you. Just kidding, but here are some of the best ways I’ve measured the impact of product marketing.
The 5 Levers of Pricing Strategy
Pricing and packaging makes or breaks a product’s success in market. If you don’t get it right, even great products fail to gain adoption or get monetized.
How To Name a Product
Product naming is maybe the most difficult and thankless job that PMMs do. Here’s the approach I use.
How to Create a Messaging Framework [With Template]
Let’s talk about how to build messaging that is relevant, differentiated from how competitors talk, and that creates clarity and intent.
Positioning vs Mesaging – What’s the Difference?
A lot of marketers talk about positioning and messaging like they’re the same thing. They’re not. Let’s demystify these concepts.
Category Creation – Getting to the Product Marketing Promised Land
Every PMM dreams of their product generating immediate brand recall and becoming a guaranteed budget line item. Here’s a roadmap.
What is Product Marketing?
Product marketing is one of the most vaguely understood roles within an organization. It’s also one of the most critical roles you can hire.
Welcome to the Product Marketer!
I started this blog to share ideas and frameworks with other product marketers like you. Here’s what I plan to write about.